Nofollow - Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings. Backlinks can be classified into two types:ĭofollow - Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website.

When a website links to another website, it acts as a 'vote of confidence' for the linked website and tells search engines that the content on the linked website is valuable and relevant. Backlinks play a crucial role in the way search engines rank websites. What is a backlink?Ī backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. One such criterion is to have a good number of quality backlinks. Each website is assigned its own Google rank by certain criteria. Creating a website is easy, but maintaining it is a big responsibility.

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